FABLE
WHERE STORY BECOMES STRATEGICturn brand & marketing into revenue by aligning strategy with sales
For over 20 years I’ve heard the same question…
“…What will this campaign generate…?”
I help businesses answer this question by turning marketing into revenue.
WHAT I DO
I help businesses build stronger brands and drive revenue effectively by uniting sales with creativity and acting on insight.
A strong brand should make selling easier.
I help businesses define their identity, sharpen positioning and articulate value in a way that resonates not just emotionally, but commercially.
work with me if…
You want marketing that builds brand and drives revenue
You value senior strategic experience without the agency overhead
You want marketing and sales working towards the same goal
You’re a growing brand that needs both strategy and hands-on delivery
You want commercially focused marketing that delivers real results
HOW I WORK
I work as a strategic partner, not a supplier.
Because I understand both marketing and sales, I look at your business holistically, from brand perception to sales performance.
I take time to understand your needs and objectives, I listen and act.
WHO I’VE WORKED WITH
Having worked with some of the world’s most demanding brands in highly competitive markets, from luxury watches and fashion to hospitality, publishing, industrial commodities and renewable energy.
I bring a distinctive perspective shaped by experience across a diverse range of industries.